Participation in sports is necessary for the growth and holistic development of children and promotes their physical, social and emotional health. The benefits of sports go beyond physical wellbeing; it also teaches children values such as honesty, teamwork, fair play, and respect for themselves and others.

In addition to education, we focus on sports as an opportunity to support and strengthen children from underprivileged communities in rural India, in order to give them hope for a self-determined future and to break the cycle of poverty. We provide them with quality and sustainable access to sports coaching, infrastructure, and equipment in sports such as cricket, football, hockey, tennis, and judo, along with a focus on education, nutrition and career development.

India is a country with a rich and diverse cultural heritage that is important to preserve. In addition, culture is an important tool to build awareness about social issues. By encouraging lyricists and role-playing, we cocreate cultural content that provokes thought and action against issues like early marriage, HIV and AIDS, violence against women, and girls’ education, to bring about a positive change in people’s mindsets.